Our Blog

Industry News, Guides & Resources for Agencies & Brands

Staying Ahead with TCF 2.2: Ensuring Publisher Success and Compliance

March 19, 2024

The Transparency & Consent Framework (TCF) serves as an accountability tool, leveraging standardization to ensure compliance with key provisions of the ePrivacy Directive and the GDPR. It's meant to fulfill legal obligations for both first-party entities (like publishers, media, and brands) and third-party stakeholders (vendors) regarding personal data processing. The main goal is to give users more control and understanding over their collected data...